“Tara's quick turn around and adaptable style has made her a valuable resource to our company. We've relied on her for various projects, from creative minded magazine covers to practical tri-fold layouts, and she has always been receptive to feedback and professional in her approach.”

-Victoria Tillinghast, ASCIS Solutions

iSportsman provides program management solutions of recreational land usage for both commercial and government programs with a focus on conservation. I was asked to create a variety of designs to share awareness of the services iSportsman has to offer and to bring a fresh look to the brand.

Publication

This was my first project for iSportsman. They wanted an illustration for their yearly publication, with 2024’s theme being a flashback to the 1930s. The original idea was to feature an outdoorsy woman in a classic pinup style. Following extensive visual research, I provided two different options with that theme in mind. For some variation, I also included a version featuring wild game. I wasn’t expecting it to be selected due to it not fitting the stated theme, but surprisingly, the team at iSportsman voted for it over the other two.

Trifolds

I created two informative pamphlets adapted from various assets given to me by iSportsman to maintain brand consistency. I sought to create a visually appealing and easily readable format that clearly conveys what information prospective clients of the service need to know.

Identity

These are proposals for the logo rebrand that ultimately got tabled for the time being. The logo did not need to be entirely changed, so I modernized what was already there, adding minor aesthetic tweaks. iSportsman is Outdoors is a variant for a new product line, and I chose a rugged, wild typeface to pair with the existing logo.

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